Line drawing of a person with short hair, wearing a button-up shirt, jeans, and sneakers. They are sitting with one knee up, hand resting on the ground, and touching their head with the other hand.

Senior UI/UX designer for complex, data-heavy products.

Hi, I’m Anida. For 18+ years I’ve turned complex B2B tools, SaaS products, websites and apps into clear, usable experiences, from research to a documented design system your developers can build from.

Read my story

Selected work

Design of a dashboard for sonnen partner portal
Design of a dashboard for sonnen partner portal 
B2B · Energy

Sonnen GmbH

Research, generate ideas and design new features like the PV sizing tool, dashboard, lead management for the sonnen partner portal (B2B). sonnen.de

Case study upon request
Laptop screen displaying the Netze BW website with options for managing electric meters and energy accounts, on a blue and orange background.
Laptop screen displaying the Netze BW website with options for managing electric meters and energy accounts, on a blue and orange background. 
B2B · Energy

Netze BW (EnBW)

Digitalization of Power Plant Ownership Transfer. B2B, Stakeholder Management, User Journey Optimization.

View Case Study
Teaser for redesign of mister spex glassses configuration process
Teaser for redesign of mister spex glassses configuration process 
E-commerce · web Configurator

Mister Spex

Rework of the Glasses Configuration Page for Enhanced User Experience.

View Case Study
Teaser for Teufel Lautsprecher Bluetooth Headphones App Use Case Study 
Mobile app · Design system

Teufel Lautsprecher

MVP Design of the Teufel Bluetooth App Including UI, UX, and Design Systems using Sketch and Zeplin.

View case study

Teams, I’ve had the pleasure to be part of over the years:

Logo - Black and white - Mister Spex
Logo - Black and White - Delivery Hero
Logo Black and white - Teufel Lautsprecher
Logo - ImmoScout24
Logo - Black and White - Netze BW
Logo - Blacklane
Logo - Enbw
DayOne logo with a black circle partially surrounding a folder icon on the left.

What colleagues say

  • Silhouette of a person diving into a pool, with a background of a sunset over water.

    “As a creative force in our team, Anida was always willing to partner with me to guide and grow the product development. I was immediately struck by the energy and excitement she brought to the projects as well as her desire to dive deep into the details. "

    Martina Treeter - Co-Worker @ Netze BW (2023)

  • Mister Spex logo with a stylized eyeglass icon to the left of the company name in bold uppercase letters.

    "Anida is the real deal – dependable, innovative, and exceptionally talented. She's not just a UI designer; she's practically a UI magician. Her creative ideas seem to flow endlessly, and she's backed up by impressive technical knowledge. .... I have full confidence that Anida will prove to be an invaluable asset to any team fortunate enough to have her, and I wholeheartedly recommend her for any role within the field of UI design. She embodies excellence in her profession, and I have no doubt that she will continue to excel in her future endeavors."

    Felix Reiners - PO @ Mister Spex (2021)

  • Delivery Hero logo with a rocket icon and the text 'Delivery Hero' in black.

    "Anida is an excellent product designer, perfectly blending UX and UI skill sets. She has great attention to detail for her work, always looking at the system as a whole, when completing the task at hand. Anida is very thoughtful of the impact of her designs on our customer, conducting customer testing to ensure she is designing the best experience possible. She also collaborates very well with her stakeholders and peers. Anida is a pleasure to work with and knows her craft extremely well."

    Lisette Fabian - Vice President @ Delivery Hero (2016)

Read more recommendations on LinkedIn

Latest Writing

All Stories

Sharing knowledge helps others improve. Every job and talk on design and user experience teaches me something new. I think giving advice and experiences is a great way to help others do well.

Latest Writing
A Hilariously Frustrating Journey: The 5-Step Account Deletion Saga on SevDesk
A Hilariously Frustrating Journey: The 5-Step Account Deletion Saga on SevDesk
Read more →
Creating Impactful User Journeys with TheyDo
Creating Impactful User Journeys with TheyDo
Read more →
Designing for Tomorrow: Paving the Way to Sustainable Growth and Maturity
Designing for Tomorrow: Paving the Way to Sustainable Growth and Maturity
Read more →

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I’m the creative force behind anida.design, a dedicated freelance UI/UX designer based in the heart of Berlin. With a passion for crafting intuitive and impactful digital experiences, I offer personalized design services that elevate brands and engage audiences.

A woman with short brown hair and bangs stands against a plain black background, crossing her arms and looking directly at the camera with a serious expression.

Hi there,

Learn more about anida

As a seasoned UI and UX designer, I specialize in bringing digital visions to life, ensuring that every project I undertake is both visually stunning and seamlessly functional. I make sure that your transition between Sketch and Figma or Styles and Design Tokens in Figma goes as smoothly as possible. Whether you’re a startup in search of a freelance graphic web designer or an established brand needing a strategic UX overhaul, I bring my unique blend of creativity and technical expertise to each project.

My mission is simple: to deliver design solutions that not only captivate but also provide a flawless user experience. With a diverse portfolio that spans across various sectors, I am proud to be the freelance UX/UI designer Berlin businesses and entrepreneurs turn to for innovative, user-centric design solutions.

Let’s collaborate to transform your digital presence.