Hi,
I’m
Anida
A Senior UI/UX designer with 18+ years experience. I have a passion for transforming complex projects into seamless, user-friendly experiences. My heart skips a beat when I see a beautifully designed table or an exceptional data visualization that clearly communicates insight.
From in-depth research, efficient project management, and prototyping to well-defined screens based on a solid, organized system, I guide your project through every stage.
Selected work
E-commerce · web ConfiguratorMister Spex
Rework of the Glasses Configuration Page for Enhanced User Experience.
B2B · EnergySonnen GmbH
Research, generate ideas and design new features like the PV sizing tool, dashboard, lead management for the sonnen partner portal (B2B). sonnen.de
Mobile app · Design systemTeufel Lautsprecher
MVP Design of the Teufel Bluetooth App Including UI, UX, and Design Systems using Sketch and Zeplin.
B2B · EnergyNetze BW (EnBW)
Digitalization of Power Plant Ownership Transfer. B2B, Stakeholder Management, User Journey Optimization.
Teams, I’ve had the pleasure to be part of over the years:
What colleagues say
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![Silhouette of a person diving into a pool, with a background of a sunset over water.]()
“As a creative force in our team, Anida was always willing to partner with me to guide and grow the product development. I was immediately struck by the energy and excitement she brought to the projects as well as her desire to dive deep into the details. "
Martina Treeter - Co-Worker @ Netze BW (2023)
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![Mister Spex logo with a stylized eyeglass icon to the left of the company name in bold uppercase letters.]()
"Anida is the real deal – dependable, innovative, and exceptionally talented. She's not just a UI designer; she's practically a UI magician. Her creative ideas seem to flow endlessly, and she's backed up by impressive technical knowledge. .... I have full confidence that Anida will prove to be an invaluable asset to any team fortunate enough to have her, and I wholeheartedly recommend her for any role within the field of UI design. She embodies excellence in her profession, and I have no doubt that she will continue to excel in her future endeavors."
Felix Reiners - PO @ Mister Spex (2021)
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![Delivery Hero logo with a rocket icon and the text 'Delivery Hero' in black.]()
"Anida is an excellent product designer, perfectly blending UX and UI skill sets. She has great attention to detail for her work, always looking at the system as a whole, when completing the task at hand. Anida is very thoughtful of the impact of her designs on our customer, conducting customer testing to ensure she is designing the best experience possible. She also collaborates very well with her stakeholders and peers. Anida is a pleasure to work with and knows her craft extremely well."
Lisette Fabian - Vice President @ Delivery Hero (2016)
Latest Writing
Sharing knowledge helps others improve. Every job and talk on design and user experience teaches me something new. I think giving advice and experiences is a great way to help others do well.
Have a product that needs clarity?
Tell me about your project. I usually reply within two working days.
I’m the creative force behind anida.design, a dedicated freelance UI/UX designer based in the heart of Berlin. With a passion for crafting intuitive and impactful digital experiences, I offer personalized design services that elevate brands and engage audiences.
Hi there,
As a seasoned UI and UX designer, I specialize in bringing digital visions to life, ensuring that every project I undertake is both visually stunning and seamlessly functional. I make sure that your transition between Sketch and Figma or Styles and Design Tokens in Figma goes as smoothly as possible. Whether you’re a startup in search of a freelance graphic web designer or an established brand needing a strategic UX overhaul, I bring my unique blend of creativity and technical expertise to each project.
My mission is simple: to deliver design solutions that not only captivate but also provide a flawless user experience. With a diverse portfolio that spans across various sectors, I am proud to be the freelance UX/UI designer Berlin businesses and entrepreneurs turn to for innovative, user-centric design solutions.
Let’s collaborate to transform your digital presence.