About
I’m a product designer who covers UX strategy, research and UI design. I combine human-centered methods with responsible AI to launch features, services and products people actually use.
// why
In my core, I've always been an information designer. Even as a kid, I was captivated by technical gadgets, studying their user manuals with keen interest until every bit of knowledge was absorbed. Whether it was a computer, DVD player, game console, or cassette recorder, nothing escaped my thorough inspection before earning its spot in the household. This insatiable curiosity shaped my academic path in information design and paved the way for my career as a UI/UX designer.
// what
With nearly 18 years in the field, I’ve had the thrill of shaping standalone apps and websites for brands like sonnen GmbH, neo-law, ImmoScout24, Teufel Lautsprecher, Delivery Hero, Mister Spex, and EnBW. My work spans B2B, B2C, and LLM projects, where I’ve transformed complex data into visually appealing designs. Crafting a well-designed table with just the right amount of white space, even when packed with information, is a personal passion. I thrive in dynamic, collaborative environments, bringing expertise in responsive design systems, intuitive UX flows, and scalable, pixel-perfect designs to every project.
// who
I live in Berlin, but I originally hail from the beautiful city of Sarajevo, Bosnia & Herzegovina. Between 2010 and 2012 I had the pleasure to enjoy my passion of travelling by visiting South East Asia, Australia and New Zealand I ended up in Melbourne, Australia, where I settled for one year. I was very lucky to find a job as a Web Designer in an agancy called Luminary. Great people and lots of websites, which I designed. When my visa expired I took the chance and went on a journey away of the beaten path and visited small island off the shores of Borneo, the Philipines, Hong Kong and till this day my favorite, Taiwan.
I also love analogue black and white photography. I am a collector of old cameras and my favourite to this day is a 80s camera from Russia, called Zenith.
I also have a love for painting and creating stuff with my hands.
Abstract watercolors and mixed media make my heart pound louder :-) It's a creative outlet, where I can experiment without worrying too much about design rules and constraints. Yes, this is absolutely doable!
//Where
2026
Redesigned the jurafuchs design system in Figma based on a structured, multi-phase approach to transition from old patterns to a scalable, token-driven architecture.
Jurafuchs (Go Legal GmbH)
2025-2026
Completed UX for different clients, such as a collectors website for alcoholic beverages based on a customized shopify backend.
Moccu GmbH (Agency)
2025
Designed UX for two AI-powered legal workflows: a B2B Playbook Upload Tool and a Microsoft Word add-in for contract analysis, using neo:law’s existing design system.
Neo.Law Technology GmbH
2024
Led UX research and developed dev-ready UI designs and user flows for the B2B Partner Portal, focusing on the PV sizing tool and dashboard widgets.
sonnen GmbH
2017-2026
Created visual assets and screen designs; optimized the Teufel Home app experience for Cinebar Pro; extended the Teufel Go app for new Bluetooth product launches.
Lautsprecher Teufel
2023
UX improvements of B2B dashboard to facilitate partner services like self services for partners. Led digitalization process of transfer ownerships of photovoltaic systems.
Netze BW (EnBW Energie)
2023
UX concept & prototype of search function, optimization of filter function, extended design of object detail page including audio & video elements for the online collection website
Humboldtforum via Dayone
2021
Led redesign of the web based glasses configurator, based on extensive user testing, data analysis and business goals.
Mister Spex, Berlin
2020
Durstexpress GmbH
Optimiziation of UX & UI of Consumer Apps for Android and iOS App.
2019
Optimized user flows & design of relocation services for Web & Apps. Made ux concept for fintech app for home owners to manage rent income.
ImmobilienScout24
2018
spoak.com
Product design for core user flow
2017
Redesign of responsive website. Identified usability issues by conducting heuristic review and increased conversions by validating design assumptions with user testing.
tbd.community
2016-2017
Redesign of iOS app of major german food delivery brand pizza.de. Setting the design direction across multiple platforms, validating design assumptions with research and usability testing, collaborating with product owners, engineering and other stakeholders to turn ideas into products.
Delivery Hero
2015
Optimized UX and UI of Blinkist app for Android & iOS + made design changes to web page. Increased positive reviews and revenue by 80%
Blinkist.com
2013-2014
Concept & design of iOS App, designed a dedicated mobile site and optimized various web features of website.
reBuy GmbH
2012
Conceptual designs, wireframes, web and mobile designs for numerous Australian clients across the board. e.g. Snooze, DeWalt, Antipodeans…
Luminary (Agency)
2010
User interface style guide, redesign of zalando homepage, UX/UI for mobile app.
Zalando GmbH, Berlin
finanzen.de AG
2008
Designed corporate identity and style guide for finanzen.de